Manchester Airport’s digital transformation specialist, Nolan Hough, will present a Keynote Session at PACE 2018 on 1 November.

Nolan is the Managing Director for MAG-O, a newly formed digital start-up within Manchester Airports Group has ambitiously set out to create an end-to-end in-house digital team to re-platform & redesign web and ecommerce, market & revenue manage – underpinned by leading data science and machine learning capability. Nolan’s session aims to tell the story, outlining challenges facing airports today & how MAG-O has undertaken this task over the last 18 months.

About Nolan
Nolan is tasked with building stress-free, customer-centric omni-channel experiences for customers, and is responsible for everything from driving traffic into the ‘funnel’, optimising price, building a product pipeline, conversion rate optimisation and insight, to building in-house tech capability.

Prior to MAG-O, Nolan was one of MAG’s divisional commercial directors responsible for Group Car Parking and ancillary revenues, delivering over £170m per annum and successfully doubling revenues in each airport.

Reporting to MAG’s CEO Airport Services, Nolan’s division is one of the fastest growing and most profitable non-aero streams for the Group. Nolan is also responsible for distribution and product strategy and has a wealth of experience in bringing new products to market, solving customer pain points and tapping into new and lucrative revenue streams.

Prior to joining MAG, Nolan has previously been Market Manager for Sennheiser Electronic GMBH and Co.KG, responsible for distribution sales into the U.S, Latin America and Canada.

Nolan will talk about how MAG-O has digitally transformed over the last 18 months, to set up a dedicated in-house team of around 100 strong and build a stress-free digital ecommerce experience from car parks to retail, fast track and lounge, including how they achieved it and what the results have been.

Register for PACE to hear Nolan’s session ‘An airport’s journey to digital transformation’ on Thursday 1 November.